Rice production in Pakistan holds an extremely important position in agriculture and the national economy. Pakistan is the world’s 4th largest producer of rice. Rice is an important Kharif crop. Each year, it produces an average of 6 million tonnes and together with the rest of the South Asia, the country is responsible for supplying 30% of the world’s paddy rice output. Among the most famous varieties grown in Pakistan include the Basmati, known for its flavour and quality. Pakistan is a major producer of this variety.

BASMATI FACTS: The name basmati means sweet smell. This rice has special features, which make it’s naturally long grain fragrant and delicious in taste.

Basmati is considered as the “prince of fragrance” or “the perfumed one” due to its unique aroma and delicately nutty taste. Basmati has been revered for centuries, including by Moghul Emperors. People in Europe, America and the Middle East (in particular Saudi Arabia and Iran), are consuming more Basmati than ever before. Demand for Basmati in Europe is increasing. Many British consumers use it as a vital cooking ingredient. It is the dominant rice product in the UK, accounting for nearly half of the rice consumed.

Basmati, the king of rice, is held in the highest regard world over. Among all the other varieties of rice, none have the distinctive long grains or the subtle aroma for which this grain is considered so special. This also justifies the premium this rice commands against all other rice of the world.

It takes birth in the most fertile valleys and plains of Pakistan. It is harvested by hand with delicate care, aged to perfection and then processed. The result is an extra long, pearly white, delicate grain with an irresistible aroma and delectable taste bringing alive an age of nawabs and emperors, glittering courts and legendary chefs.


Rice Types:

Basmati Pak or Kernal Basmati



Basmati Sella


Broken Rice